If you are right now in search of a specialist for design development, then my article with useful tips on choosing a designer will come in handy as never before. Let me tell you that I am the head of the design studio and by the same criteria I choose employees in my studio.
So how do you choose a logo designer?
Tip #1 - Price
How much does a logo design really cost? This is the most frequently asked question and the most difficult to answer. The thing is that different companies have different needs.
There is no average cost for logo design. The price ranges from $5 for 3 options to $3,000 for unique corporate identity work. Too short a time frame and a low price may indicate that the doer often sits idle and tries to take any job. That doesn't mean he's not a good fit, just that you need to compare the designer's capabilities with your goals.
Pay attention: does the designer take an advance payment for his services? If not, then there is a chance that nothing good will come of it. After all, if he does not take a prepayment, he is not sure he can cope with the order.
Although for many people price plays an important role when choosing a contractor - still do not emphasize the price, it is better to pay attention to the factors described below.
Tip #2 - Timing.
Is creating a logo for a designer a definite process, or are jobs stamped like fast food? Development can't last less than 72 hours.
The timeline for making a logo depends on the complexities, and the timeline acceptable to the customer. But the designer, is a creative person, who can not only work to the TK as an assembly line.
Deadline for the design of the logo should be from 3 days to 2 weeks. With an adequate deadline, the designer has more inspiration, time to think, and bring the logo to perfection.
With a deadline of 1-3 days, you may be given conveyor work copied from stocks, or other work.
Tip #3 - Literate Questions
The designer should ask a variety of questions to find out what your needs are in relation to your business goals.
Questions should relate to your company's history, target audience, competitors, company goals, and the like. This is the only way you can understand that the designer is getting to the heart of your business and not just drawing a meaningless picture.
Tip #4 - Source formats
When preparing your TOR specify a requirement for vector sources. Acceptable source formats are: ai/eps/cdr/svg. These are vector files that will be required from you printing house, web company or other companies, which you apply with the finished work of the designer.
If the designer does not provide sources, but only a "rubber" .png file, most likely the work can be copied.
Logo design from NaLemon studio
Tip #5 - Experience
While it's not always necessary, if the designer has experience working with companies in your field, it's likely that he or she will be able to design a better logo tailored to your industry. At the very least, logo development will go faster by saving time on competitor analysis.
A seemingly obvious thing, but still: take a good look at the work that has been done for other clients. Does the designer create high quality logos that look unique and make customers stand out from the crowd? Or are his or her logos unremarkable and lost among others?
Tip #6 - Options and edits
Sometimes you need several options to choose from before you decide what you want to see in a logo.
Ask at the outset how many examples you will be given at the first review and how many times you can make changes at no additional cost.
Many firms may say that showing too many examples is bad, because this will only confuse the client. I, on the other hand, believe that a minimum of 3 unique variants is a good start. Well, from 1 to 3 rounds of edits included in the cost are standard.
Discuss this point with the designer before entering into any commitment.
Tip #7 - Warranties
Ask the designer about his or her actions if you don't like the logo.
What are your options if you're not happy with the result after the process is completed?
Some firms may offer a warranty, some may offer liquidated damages. It is very important to clarify this point.
Tip #8 - Extras.
Once you get a delightful new design, you'll realize very soon that other designs are needed. A new website, images for social media, email design for newsletters and advertising campaigns, signage for a building - a lot can come in handy.
Nowhere does it say that a designer must also provide these services, but after a pleasant experience working with good people, you will surely want to collaborate on other design projects as well. So when looking for performers to design a logo, pay attention to the additional services they provide.
Why look for several designers when you can only work with one?
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